Digital Marketing
Data Analytics
Coding for Data
Coding for Web
6 CREDITS
6 CREDITS
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6 CREDITS
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6 CREDITS
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LED BY RITA CIDRE, MBA
LED BY DR. MATTHEW SMALL
LED BY DR. ROBERT ALVAREZ
LED BY DR. ROBERT ALVAREZ
Former Marketing Leader at Zillow
Senior Engineer at Google
Former Data Scientist at Intel
Former Data Scientist at Intel
Upon completion, you will gain special access to a network of great jobs and internships at 100+ leading organizations across 20+ industries.
100+ participating companies
with 1,000s of job and internship opportunities
Special access to paid project opportunities through Upwork
Career assessment that connect your major and skills to career paths
Resume and LinkedIn tips and feedback
Exclusive events with recruiters from companies like Lyft, and JP Morgan
Networking with peers and industry professionals
The Wayne State Global Career Accelerator is offered in partnership with Podium Education, the leader in developing online experiences that empower universities to prepare students for high-growth careers in the digital economy.
The program is offered through Wayne State University.
Contact the Wayne State Global Career Accelerator Team at (313) 513-7671.
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Business marketing bonafides: Every business needs to market itself online—and do it well. You’ll have the digital marketing skills to create and implement effective online marketing strategies, which means your resume will rise to the top of the stack.
Expansive career opportunities: With skills in both business administration and digital marketing, who wouldn't want to hire you? You’ll have opportunities to work in a variety of industries, from finance to tech to retail. Enjoy career freedom and longevity.
Better engagement: With digital branding and marketing skills, you can help organizations increase their online presence, making you a valuable asset.
Enhanced communication skills: Use digital marketing techniques like search engine optimization (SEO) and advertising on social media to engage with customers, building loyalty and trust so that businesses thrive.
+$13k
$54k– Avg salary for an entry-level business admin job
$67k– Avg salary for an entry-level business admin job with digital marketing
Standing out in the job market: When employers spot web development skills alongside a business administration degree, they see a professional who can bridge the gap between business strategy and technical execution—making you a standout candidate in the job market.
A web-based advantage: Businesses with great websites hold a clear edge in attracting and engaging customers. Using your web development skills to assist businesses in establishing and improving their online presence makes you a compelling hire across every industry.
Ecommerce capabilities: More and more businesses are selling products online. With web development skills, you can help businesses set up and manage ecommerce platforms.
+$14k
$54k– Avg salary for an entry-level business admin job
$68k– Avg salary for an entry-level business admin job with web development skills
Career advancement: With data analytics skills, you open the doors to high-demand roles like business analyst, data analyst, or strategic advisor. This can lead to faster career progression and increased earning potential.
Increased business efficiency: Data analytics can help identify inefficiencies in business processes and suggest improvements. This leads to improved productivity, reduced costs, and bigger profit margins. By breaking down the data, you will be the person who improves business operations.
Improved risk management & forecasting: By analyzing historical data and identifying patterns, you will anticipate potential risks and devise strategies to mitigate them, contributing to business resilience. Forecast future demands to meet customer expectations in a dynamic business environment.
+$24k
$54k– Avg salary for an entry-level business admin job
$78k– Avg salary for an entry-level business admin job with data analytics skills
Standing out to employers: Working with datasets is in high demand across industries. Adding these skills to your business knowledge makes you a more attractive candidate to prospective employers, opening doors to more career opportunities.
Deep data insights: Business decisions are often based on data. By pulling insight out of databases, you'll contribute to smarter decision-making and achievement of organizational goals.
A future-proof career: As technology continues to evolve, so does the business landscape. By learning how to work with databases with SQL and Python, you ensure that you'll always have access to the information that you need. You're not just keeping up with the times, you're staying ahead of the curve.
+$39k
$54k– Avg salary for an entry-level business admin job
$93k– Avg salary for an entry-level business admin job with data science skills
An appealing resume: As a health professional with digital marketing skills, you will stand out in the job market and enjoy increased employability. Healthcare organizations are looking for professionals who can help them connect with patients and the public in meaningful ways.
Career versatility: With marketing techniques at your disposal, you can work in a variety of settings, including hospitals, health departments, non-profits, and health tech companies. These skills can increase your earning potential and open up new career paths. Find your dream job!
Health promotion: Digital marketing skills equip you to promote healthcare initiatives effectively on a grand scale. You will be able to create and market campaigns that raise awareness about health issues and encourage people to take action. Whether it's a new health policy or a vaccination campaign, your voice will reach further.
+$14k
$53k– Avg salary for an entry-level healthcare job
$67k– Avg salary for an entry-level healthcare job with digital marketing
Improved patient engagement: The healthcare industry is increasingly reliant on online platforms to deliver services. Gaining experience creating websites can make it easier for you to participate in this digital shift. You can facilitate wellness tracking and telemedicine consultations that improve patient outcomes and healthcare accessibility.
Taking part in telemedicine: Skills with internet coding languages can be useful in the field of telemedicine. A healthcare professional with these skills can develop and manage telemedicine platforms, which are important in delivering healthcare services across all areas, especially remote and underserved populations.
Greater health information management: With web-building know-how you can operate health information platforms, ensuring that these systems are user-friendly, secure, and able to meet the needs of healthcare providers and patients.
+$35k
$53k– Avg salary for an entry-level healthcare job
$88k– Avg salary for an entry-level healthcare job with web development skills
Expanded career opportunities: Integrating data analytics with a healthcare degree opens up a range of job opportunities. Consider becoming a healthcare data analyst or a health services manager, positions that often command higher salaries than traditional healthcare roles.
Innovative healthcare: New technologies and data-driven approaches are shaping modern healthcare. With skills in data analytics, you can be part of this transformation, leading innovative initiatives in your organization.
Improved patient outcomes: Reading data can provide life changing insights about patient health, allowing healthcare professionals to predict risks, tailor treatment plans, and improve patient outcomes.
+$19k
$53k– Avg salary for an entry-level healthcare job
$72k– Avg salary for an entry-level healthcare job with data analytics skills
marketing
Exciting career progressions: Knowing how to work with databases can add depth to your healthcare professions degree, making you an attractive candidate for leadership roles. Possible job opportunities include health informatics specialist, clinical data analyst, or director of medical records. These are pivotal roles in modern healthcare systems.
Data-driven healthcare decisions: The ability to pull data from databases using tools like SQL and Python allows you to tap into large health databases and extract valuable insights. Your findings can improve decision-making processes in healthcare systems and optimize resource allocation.
Pushing the power of predictive healthcare: By comparing individual patient data against large datasets, you have the power to make early detection come even earlier, locating potential health issues before they appear. By foreseeing health trends and risks, you can implement proactive prevention strategies that vastly improve patient outcomes.
+$47k
$53k– Avg salary for an entry-level healthcare job
$100k– Avg salary for an entry-level healthcare job with data science skills
Job market demand: There's a growing demand for professionals who can combine an understanding of human behavior with digital marketing skills. This unique skill set makes you a highly sought-after candidate in a variety of industries.
Boosted earning potential: Applying the research skills from your social sciences degree in the field of digital marketing can significantly boost your earning potential: The role of user experience (UX) researcher, a position often held by someone with a combination of social science and digital marketing skills, has a starting salary around $85,000.
Consumer behavior comprehension: Social science provides valuable insight into why people behave the way they do, what motivates them, and what influences their decisions. This is a huge asset in digital marketing. You can use this knowledge to create more effective marketing strategies and campaigns.
+$34k
$51k– Avg salary for an entry-level social sciences job
$85k– Avg salary for an entry-level social sciences job with digital marketing
Opportunities in User Experience (UX) Design: Social scientists are trained to understand human needs and behaviors. This ability just happens to be critical for creating user-friendly websites and applications. With a background in social science and website building skills, you are qualified to work in the growing field of UX design, developing digital experiences that are intuitive, responsive, and enjoyable for users.
Digital research acumen: Many research studies now conduct online surveys and experiments. Experience building websites and troubleshooting coding issues can enable you to design and implement these digital research tools more effectively.
Enhanced social sciences education: As a social sciences grad, one way to utilize web development skills is to help the next generation of psychology students. Create online learning tools like quizzes, simulations, and interactive modules for use in social sciences education.
+$37k
$51k– Avg salary for an entry-level social sciences job
$88k– Avg salary for an entry-level social sciences job with web development skills
Expanded career prospects: Combining social sciences and data analytics opens up a broader spectrum of career opportunities (including psychology data analyst). This fruitful blend of skills is an asset for careers in research, human resources, consulting, social services, healthcare, and beyond.
Insightful research: As a social sciences grad who can operate like a data analyst, you can delve deeper into human behavioral trends, creating research applications that take both qualitative and quantitative factors into account.
Unique insights in consumer behavior: With skills reading data, you can add another dimension to your understanding of consumer behavior. Analyze purchase patterns and consumer preferences from a social sciences perspective, creating data visualizations to communicate your findings with others.
+$11k
$51k– Avg salary for an entry-level social sciences job
$62k– Avg salary for an entry-level social sciences job with data analytics skills
Enhanced employability: Combining a social sciences major with skills working with databases can set you apart in the job market and open up a wider range of job opportunities in roles such as a research analyst, consumer behavior analyst, mental health data analyst, or user experience (UX) researcher.
Groundbreaking social science research: With skills working with massive datasets, you'll be able to undertake more complex research projects, utilizing advanced statistical methods and machine learning algorithms to explore social sciences phenomena. Publish conclusions that can inform theories and therapies.
Improved interventions: Combining your deep understanding of human behavior with the power of deep data insights can lead to impactful interventions in fields like mental health, social services, and human resources. Use databases to identify patterns and inform treatment strategies and public health initiatives.
+$44k
$51k– Avg salary for an entry-level social sciences job
$95k– Avg salary for an entry-level social sciences job with data science skills
Standing out in the job market: In an increasingly digital world, the ability to promote and engage online is highly sought after. Your combination of engineering know-how and digital marketing skills will be highly marketable and make your resume stand out.
Becoming a bridge between technical and commercial teams: By adding digital marketing to your general engineering skills, you can seamlessly connect the dots between the technical and commercial aspects of a project. This unique combination can make you the go-to person to translate complex engineering ideas into marketable solutions.
Innovation from customer insights: The heart of digital marketing is understanding the customer. By getting insights about customer behavior and preferences, you can steer your engineering team towards innovations that are relevant and appealing to the end user.
+$25k
$70k– Avg salary for an entry-level engineering job
$95k– Avg salary for an entry-level engineering job with digital marketing
Improved career prospects & earnings: Web development skills can open up new career avenues for engineers, like becoming a tech consultant or a leader on software development teams. More than just a skills upgrade, coupling engineering with web development can also be an earnings upgrade.
Enhanced project management: As an engineering grad with web development skills, you can create and implement web-based solutions to propel engineering projects.
More diverse engineering skills: As an engineer, you're already an expert in solving complex problems across various disciplines. By understanding how the internet works, you gain the ability to present solutions through a digital lens, making you more adaptable and versatile in the ever-evolving tech world.
+$18k
$70k– Avg salary for an entry-level engineering job
$88k– Avg salary for an entry-level engineering job with web development skills
Career versatility & earnings: With data analytics skills, an engineering graduate isn't limited to traditional roles in their field. You could work in a variety of industries and roles, such as data analyst, systems analyst, or even business intelligence analyst. Unlock greater earning potential too, perhaps by becoming a data engineer where the average salary is $95,000.
Being prepared for the future: As the field of engineering becomes more data-driven, having data analytics skills as an engineering graduate will help you get hired and stay employed. Enjoy greater security throughout your career.
Improved decision making: Data-driven decisions are often more accurate and reliable. By analyzing similar existing systems, engineers can make data-driven decisions that improve the design of new systems. Integrating data analytics into your workflow can lead to better outcomes.
+$20k
$70k– Avg salary for an entry-level engineering job
$90k– Avg salary for an entry-level engineering job with data analytics skills
New career opportunities: In engineering, you’re exposed to a wide range of engineering disciplines. Knowing how to work with databases will open up opportunities for roles like data engineer, systems analyst, machine learning engineer, and product developer across a wide spectrum of industries. Expanding your job prospects can accelerate career growth.
Enhanced design and testing: Pulling information from databases with SQL and Python can revolutionize the design and testing processes. These skills enable you to utilize predictive modeling and come to innovative engineering solutions more quickly.
Better problem-solving: In engineering, solving complex problems is the name of the game. Working with databases can improve your problem-solving abilities by allowing you to derive meaningful insights from large volumes of data, leading to more effective solutions.
+$15k
$70k– Avg salary for an entry-level engineering job
$95k– Avg salary for an entry-level engineering job with data science skills
Expanded career opportunities: The combination of education and digital marketing creates a unique skillset that can be applied in many different industries. As a marketable hire, you’ll have a wider range of job opportunities to choose from.
Reaching more learners: The ability to promote and market educational programs is highly sought after. Use digital marketing skills to attract and retain learners, analyze market trends, create compelling campaigns, and adjust strategies based on feedback and performance.
Access to EdTech: With digital marketing skills, you’ll have job opportunities in the expanding EdTech industry. Contribute to cutting-edge education technologies that reshape how we learn and teach. Educators with digital marketing skills can effectively promote online courses and programs, making education more accessible to a wider range of students.
+$14k
$45k– Avg salary for an entry-level education job
$59k– Avg salary for an entry-level education job with with digital marketing
Expanded job prospects: The ability to create and manage online learning environments can improve your abilities as an educator and open career paths. Beyond teaching, education graduates with web development skills are eligible for specialized roles like educational technology consultant, instructional designer, and online course developer.
Enhanced student engagement: With skills like developing and coding websites, you can create online platforms that enrich student learning. You'll have the tools to design interactive quizzes, videos, and much more. In an era of remote learning, knowing how to operate a website is a true asset. Not only can you develop educational platforms, but you'll also become more self-reliant in troubleshooting tech issues, thereby increasing your efficiency and effectiveness.
+$15k
$45k– Avg salary for an entry-level education job
$60k– Avg salary for an entry-level education job with web development skills
Increased earnings potential: Using data analytics can make you a more effective educator, which carries the nice advantage of boosting your earning potential. This combination of skills can make you stand out in the job market and increase your employability.
Effective teaching strategies: As an education major, you are passionate about molding minds. But how do you know if your teaching methods are leading to results? Use your data analytics skills to uncover patterns and trends in student performance, identify learning gaps, and fine-tune your teaching strategies accordingly.
School performance evaluations: Want to improve your school? By analyzing data points like student performance, teacher effectiveness, and resource allocation, you can provide valuable insights to enhance the overall functioning of a school.
+$5k
$45k– Avg salary for an entry-level education job
$50k– Avg salary for an entry-level education job with data analytics skills
Expanded career opportunities: As an education grad who can work proficiently with databases, you are eligible for specialized roles like education data analyst or educational consultant.
Informed decision-making: By understanding how to pull from databases, you'll be able to transform raw educational data into actionable insights, informing your strategies in classroom management, curriculum design, and student engagement.
Smarter education policy: By working with databases, you're equipped to sift through vast amounts of data and come to conclusions that can inform policy decisions. This can put you at the forefront of educational reform, shaping the future of education in your community or at large.
+$10k
$45k– Avg salary for an entry-level education job
$55k– Avg salary for an entry-level education job with data science skills
Expanded career opportunities: Adding digital marketing to your skill set significantly expands your career prospects. The integration of digital marketing with natural science makes you an enticing hire for roles at consultancies, non-profits, and governmental agencies.
Effective advocacy: Digital marketing can be a powerful tool for public outreach in the field of natural science. Help the public understand environmental issues. Use digital marketing strategies to raise awareness, influence opinions, and motivate actions.
Better fundraising: Digital marketing can be used to raise funds for environmental initiatives. By effectively marketing your cause online, you can attract more donors and increase funding.
+$12k
$55k– Avg salary for an entry-level natural science job
$67k– Avg salary for an entry-level natural science job with digital marketing
Expand career opportunities: As a natural science grad with web development skills, you increase your adaptability in the job market. Roles like sustainability web project manager and environmental application developer leverage both your environmental expertise and your digital development skills.
Digital representation: A natural scientist capable of creating websites holds a powerful tool for advocacy and education. A well-designed website is the perfect way to represent environmental issues and initiatives.
Better online collaboration: Experiences with coding languages and website building is applicable to online collaboration between scientists, policymakers, and the public. Employ better connections and troubleshoot on the fly as you work toward solutions to environmental problems.
+$25k
$55k– Avg salary for an entry-level natural science job
$80k– Avg salary for an entry-level natural science job with web development skills
Competitive advantage: As a natural science major, you have a strong understanding of environmental issues. Adding data analytics to your skillset can give you a competitive advantage as a specialized candidate in the job market.
Enhanced research and fieldwork: From hypothesis testing to data gathering and interpretation, data analytics can significantly boost the quality of your environmental research. You can handle large data sets, interpret data more effectively, draw meaningful conclusions, and create impactful reports.
Improved policy development: Environmental policies need to be based on solid data to be effective. As a data-savvy natural scientist, you can analyze environmental trends and provide robust data-backed insights to influence and shape critical policy decisions.
+$18k
$55k– Avg salary for an entry-level natural science job
$73k– Avg salary for an entry-level natural science job with data analytics skills
Increased employability: The ability to manipulate and analyze data is in demand, especially in the sciences. Merging a degree in natural science with experience working with databases opens a broad spectrum of career opportunities like environmental consulting, climate change analysis, conservation science, and policy-making.
Enhance research capabilities: As a natural science graduate, you already possess excellent research skills. Having Python and SQL experience can supercharge your researching prowess by enabling you to handle large datasets efficiently and extract keen insights.
Stellar predictive modeling: Work with databases to create predictive environmental models. The insights you extract can have major relevance to several industries. Pull information from datasets to advance climate change research and improve public and corporate planning.
+$20k
$55k– Avg salary for an entry-level humanities job
$75k– Avg salary for an entry-level humanities job with data science skills
Diverse career paths: Digital marketing is a versatile skill that can be applied in various industries. This means you can work in different sectors, from non-profits to corporations, expanding your career options.
Future-proof your career: Digital marketing skills are in high demand and will continue to be crucial. By acquiring these skills, you future-proof your career and remain relevant in the evolving job market.
Increased visibility: With digital branding and marketing skills, you can help organizations increase their online presence, making you a valuable asset.
Enhanced communication skills: Digital marketing involves creating compelling content and engaging with audiences online. These skills can enhance your ability to communicate effectively, a crucial skill in any career.
+$27k
$40k– Avg salary for an entry-level humanities job
$67k– Avg salary for an entry-level humanities job with digital marketing
Job prospects galore: While the broad nature of a humanities degree can lead to a myriad of job opportunities, adding web development to your skillset enhances your employability in the tech-driven economy. Many industries are in need of individuals who can combine a broad understanding of various disciplines with the in-demand technical skills to create and manage online content.
Technical and non-technical communication: As a humanities grad with web development know-how, you can help bridge the gap between technical and non-technical team members. By knowing both languages, so to speak, you can translate between project members and keep everyone working in step. This ability to communicate can position you for leadership roles.
Self-expression: When you learn how to create your own website, you open up a world of self-expression. Whether it's a personal blog or a digital portfolio, you can share your interests and show the world what you're capable of.
+$26k
$40k– Avg salary for an entry-level humanities job
$66k– Avg salary for an entry-level humanities job with web development skills
Increased career flexibility: Adding data analytics know-how to your humanities degree can open new career paths in business, technology, social sciences, and more.
Diverse skill set: Graduates with humanities degrees are valued by employers for their critical thinking, communication, and problem-solving skills. Many organizations need professionals who can combine these abilities with data analysis skills. Use your holistic skillset to produce deep insights and nuanced arguments, making you competitive in today's data-driven job market.
Greater understanding: With data analytics skills, you'll be able to decipher complex data and trends, providing you with a better understanding of the world and its societal patterns.
+$15k
$40k– Avg salary for an entry-level humanities job
$55k– Avg salary for an entry-level humanities job with data analytics skills
Stand out in a competitive job market: With your degree and skills working with databases, you will stand out from your peers and be a sought-after professional in fields from academia, to the corporate world, to nonprofits, and beyond. Business intelligence analyst is one possible role that could be filled by someone with your skillset and has an average salary of $100,000.
Unleash the power of data-driven decision making: As a humanities major, you are well versed in critical thinking across various disciplines. By learning how to draw data from large databases, you will find evidence to shape and support your insights, giving you a distinct advantage in our data-driven world.
Enhance your research and analysis skills: Experience using SQL and Python will equip you with cutting-edge tools for quantitative research and analysis. Tackle large databases to dissect, interpret, and understand patterns and trends, bolstering the analytical skills you developed during your liberal arts studies.
+$32k
$40k– Avg salary for an entry-level humanities job
$72k– Avg salary for an entry-level humanities job with data science skills
Increased employability: Digital marketing is in high demand across various industries. Art and media graduates with these skills have a wider range of job opportunities. Work in marketing roles at film studios, production companies, or related businesses like PR, advertising, and content creation.
Enhanced funding opportunities: Crowdfunding is becoming an increasingly popular means of funding independent art and media projects. Digital marketing skills can dramatically increase the success of these campaigns, helping to bring your ideas to life.
Expanding your audience: Digital marketing skills can help you engage with your audience in more effective ways. You can use social media, email marketing, and other digital channels to promote your work and build a loyal audience. Create a strong online presence that can help your projects garner worldwide attention.
+$12k
$48k– Avg salary for an entry-level art or media job
$60k– Avg salary for an entry-level art or media job with digital marketing
Standing out from the crowd: Having a strong online presence is crucial in the art and media industry. Use website building know-how to showcase your art and media projects on an interactive, personalized platform. Increase your visibility and recognition in this competitive industry by impressing potential employers and collaborators.
Broader creative opportunities: Web development abilities can open up new opportunities within the art and media industry like content manager, digital producer, and multimedia developer. The industry is going digital. Be a part of the journey.
Independent content distribution: Don't be constrained by traditional distribution channels. With your web development skills, you can build and manage your own content-sharing platform, giving you more control over your creative work.
+$7k
$48k– Avg salary for an entry-level art or media job
$55k– Avg salary for an entry-level art or media job with web development skills
Holding a competitive edge: The art and media industry is rapidly evolving with the advent of streaming platforms and the proliferation of digital media. Data analytics is now a sought-after skill in the industry. By adding these skills to a degree in art and media, you improve your opportunities in the job market and add versatility to your career trajectory.
Understanding audience preferences: In art and media today, data analytics allows creators to analyze viewing patterns, social media trends, and audience feedback on a deeper level. Read the data to predict what content will resonate with specific audiences, significantly increasing your success rate in the highly competitive art and media industry.
Effective marketing strategies: Knowing what resonates with your audience, demographic details, and viewing habits can significantly enhance your promotional strategies, leading to higher engagement and revenue. With a degree in art and media plus data analytics skills, you can help create better marketing campaigns for media products.
+$5k
$48k– Avg salary for an entry-level art or media job
$53k– Avg salary for an entry-level art or media job with data analytics skills
Career opportunities: By learning how to draw insights from large databases, you open up new career opportunities in the art and media industry. Work in roles such as audience analyst for a film studio or a data analyst for a streaming service.
Data-driven creative decisions: When you apply your ability to work with databases within the film and media industry, you will be capable of analyzing viewer data to make informed recommendations on aspects such as casting, plot development, and marketing strategies. Segment audience data to create content that appeals to different groups. This data-driven approach can increase the success of art and media productions and maximize audience engagement.
Predicting viewer tastes: With skills extracting insights from large datasets, you can forecast trends in the art and media industry. This can help you stay ahead of the curve and focus your talents on creating content that will resonate with audiences in the future.
+$32k
$48k– Avg salary for an entry-level art or media job
$80k– Avg salary for an entry-level art or media job with data science skills