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Digital Marketing Track

Add hands-on Digital Marketing experience to your resume and open up a world of opportunities.

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Boost your resume by tackling real-world projects from global companies.

Earn credits and credentials that will jumpstart your future.

There are 3 enrollment options:

3 or 6 Wayne State credits*

Business Elective: BA5800 (6 credits)

General Elective: GLS 5500 (6 credits)

Engineering Elective: BE2600  (3 credits)

Fall Program Dates

August 26 to December 10, 2024

The cost of the program is 6 credits of standard tuition plus a $1,800 special program fee. Applicants may be eligible for a scholarship toward the program fee. Upon course start, the total cost of the program is billed to your student account just like any other course.

Ecommerce Marketing with Shopify

Social Media and Search Marketing

Design and build an online store.

Accelerate your career with marketing skills.

Find, attract and engage a worldwide audience through digital marketing best practices.

Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.

Learn how to turn a profit by increasing conversion rates through A/B testing.

Learn social media tactics to build brand presence on Instagram and TikTok.

Receive a Shopify Specialist Certification and Ecommerce Badge for LinkedIn.

Receive a Digital Marketing Certificate and Badge for LinkedIn.

Intercultural Competency Skills

Earn Badges Upon Completion

Intercultural Skills Badge
Digital Ads Specialist Badge
ECommerce Specialist Badge

Build your emotional intelligence skillset.

Develop listening skills that manage bias.

Receive an Intercultural Skills Badge for LinkedIn.

Brand Project Spotlight

You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:

  • Devise a brand and content strategy aimed at engaging younger audiences.
  • Plan and roll out a captivating marketing campaign.
  • Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
  • Present your marketing plan and articulate the strategic choices you made.

Social Media 




Sports Marketer



Management Consultant


Marketing skills are for more than just business majors.

Work with professionals
to your success.


Rita Cidre, MBA

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor, Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.


Rupali Monga, MBA

A self-starter, entrepreneur and educator, Rupali is a first-generation American who pioneered marketing initiatives for multi-billion-dollar organizations before founding her own impactful digital marketing consultancy. She is passionate about education and increasing diversity in business.

You’ll be supported every step of the way.

Teaching Team

Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.


Connect and network with your peers across other universities, ask questions and share some of your projects progress.


Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.

Add projects like these to your portfolio.

Check out past projects created by alumni of the Digital Marketing Track.

Get real-world experience this fall.

No commitment today — saving your spot now allows you to apply and enroll later.

The Global Career Accelerator painted a bigger picture of how this would fit into my life and my career. It allowed me to synthesize my campaigns, my interactions, and my sales in a new way.

Tadi P.

Global Studies Major

Alumna of the Digital Marketing Track

Frequently Asked Questions

The Wayne State Global Career Accelerator is offered in partnership with Podium Education, the leader in developing online experiences that empower universities to prepare students for high-growth careers in the digital economy.

The program is offered through Wayne State University.

Contact the Wayne State Global Career Accelerator Team at (313) 513-7671.

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