Enroll in the Global Career Accelerator and get...
Real-world experience for your resume
Exclusive lifetime access to a career network
In-demand skills that set you apart
On-demand coaching from industry professionals
Program materials and professional software
Early career success
3 or 6* credits from Wayne State
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plus a $1,800 special program fee. Applicants may be eligible for a scholarship toward the program fee. Upon course start, the total cost of the program is billed to your account.
The cost is 6 credits of tuition from Wayne State
Ecommerce Marketing with Shopify
Social Media and Search Marketing
Design and build an online store.
Accelerate your career with marketing skills.
Find, attract and engage a worldwide audience through digital marketing best practices.
Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.
Learn how to turn a profit by increasing conversion rates through A/B testing.
Learn social media tactics to build brand presence on Instagram and TikTok.
Receive a Shopify Specialist Certification and Ecommerce Badge for LinkedIn.
Receive a Digital Marketing Certificate and Badge for LinkedIn.
Intercultural Competency Skills
Earn Badges Upon Completion
Build your emotional intelligence skillset.
Develop listening skills that manage bias.
Receive an Intercultural Skills Badge for LinkedIn.
Brand Project Spotlight
You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:
Devise a brand and content strategy aimed at engaging younger audiences.
Plan and roll out a captivating marketing campaign.
Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
Present your marketing plan and articulate the strategic choices you made.
Social Media
Strategist
Business
Owner
Sports Marketer
Creative
Director
Management Consultant
Journalist
Marketing skills are for more than just business majors.
Work with professionals committed to your success.
HEAD OF DIGITAL MARKETING
Rita Cidre, MBA
Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor, Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.
HEAD OF LIVE EXPERIENCE
Rupali Monga, MBA
A self-starter, entrepreneur and educator, Rupali is a first-generation American who pioneered marketing initiatives for multi-billion-dollar organizations before founding her own impactful digital marketing consultancy. She is passionate about education and increasing diversity in business.
Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.
Community
Connect and network with your peers across other universities, ask questions and share some of your projects progress.
HelpHub
Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.
Add projects like these to your portfolio.
Check out past projects created by alumni of the Digital Marketing Track.
Get real-world experience this fall.
No commitment today — saving your spot now allows you to apply and enroll later.
The Global Career Accelerator painted a bigger picture of how this would fit into my life and my career. It allowed me to synthesize my campaigns, my interactions, and my sales in a new way.
The Wayne State Global Career Accelerator is offered in partnership with Podium Education, the leader in developing online experiences that empower universities to prepare students for high-growth careers in the digital economy.
The program is offered through Wayne State University.
Contact the Wayne State Global Career Accelerator Team at (313) 513-7671.
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"Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent."
